400 Tips and Ideas for Your LinkedIn Posts

With roughly 9.5 million registered accounts in the Netherlands, it’s safe to say that LinkedIn has become an indispensable part of the business world for many people. The days when this tool was useful only for finding a job are long gone. Today, the networking platform is not just a job board, but also indispensable for marketing, sales, communications, and HR. Entrepreneurs, employers, and employees are increasingly finding effective ways to attract new customers, employees, and prospects. In addition, they keep their target audience well informed about the latest developments within the organization. But how do you create LinkedIn posts that really resonate? How do you bring structure to your content strategy and marketing? When is the best time to post, and how often should you do so? How do hashtags, tags, and the algorithm work? How can you engage and retain your audience? And what’s the difference between “liking,” “commenting,” and “sharing”—what works and what doesn’t?With no fewer than 400 tips and ideas, you’ll soon find it easier to navigate the timeline, whether for your personal profile or your company page. From posting text, videos, and photos to writing articles and using various tools like LinkedIn Live: you’ll find it all in this book.In addition to the author’s own experiences, knowledge, and expertise, ten other specialists share their tips from their respective fields so that you’ll understand how search engine optimization and neuromarketing work on LinkedIn, how to effectively use storytelling and social selling, what the secret is to a successful video, and what makes a strong job posting.